Unlock insights with Kantar Marketplace
Market Research Company
Headquarters: London, UK
Last Updated on : November 17, 2025
Kantar Marketplace
Shape your brand future
At Kantar Marketplace, we deliver fast, reliable insights exactly when you need them. Whether you’re testing an ad, shaping a new product idea, or refining your brand strategy, we give you clear consumer answers in hours, not weeks. Trusted by leading brands worldwide, we help you make confident, data-backed decisions every time.
Founded in 1992
24K+ Employee
80+ Countries
Kantar Group
0.0 out of 5 stars (based on 0 reviews)
1. Why Leading Brands Trust Us?
The Strengths That Make Us Stand Out
We deliver fast, reliable insights through validated methods and powerful visual analytics, backed by 24/7 global support. Our flexible service options ensure you get truly exactly what you need, whenever and wherever you need it.
Founded in 1992
24K+ Employee
80+ Countries
Kantar Group
2. What We Do Best?
Services That Drive Results
Navigate the service that matches your project. Each service is made to give you clear, reliable insights that help you move faster, make better decisions, and choose us with confidence as your research partner.
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Brand Health Insights and Tracking
Track brand health and key shifts for smarter decisions.
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Creative Quality and Ad Testing
Test ads for impact, clarity, and audience response.
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Innovation & Concept Screening
Spot winning ideas early with quick concept checks.
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Product and Packaging Testing
Test products and packs for appeal and purchase intent.
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Audience & Sampling Solutions
Reach precise audiences with reliable global samples.
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Rapid Automated Research Tools
Get fast, automated insights for quick decisions.
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Data Analytics & Predictive Modeling
Turn data into forecasts with advanced analytics.
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Survey Panel & Global Sampling
Access trusted global panels for quality data.
3. Where Our Expertise Shines?
Industries or Sectors We Know Best
Our strongest expertise spans retail, technology, healthcare, and beverages—sectors where we consistently deliver clear, actionable insights. And while these are our core strengths, we’re fully equipped to support almost any industry. Whatever your sector or challenge, we tailor research to your specific needs and help you make confident decisions.
Consumer & Retail
Understanding shopper behaviour and trends
Food & Beverages
Studying eating habits and purchase motivations
Healthcare & Life Sciences
Evaluating health needs and patient choices
Technology & Telecom
Insights on future-facing technology usage
4. How We Deliver Insights?
Our Research Methods & Technical Expertise
We use proven research methods and advanced technical tools to deliver accurate, dependable insights. Our expertise helps you understand audiences clearly, test ideas confidently, and make informed decisions backed by strong data, smart analytics, and industry-trusted methodologies.
Quantitative Research
Qualitative Research
Advanced / Specialized Capabilities
5. Where We Operate?
Countries & Regions We Serve
We provide research coverage across global markets, delivering consistent insights tailored to each region’s culture, consumer behaviour, and industry dynamics for reliable decision-making.
North America
Data-rich region with strong consumer insight depth
Asia Pacific
Fast-growing region delivering scalable multi-country insights
Europe
Highly developed region with consistent data reliability
South America
Diverse markets offering valuable emerging growth opportunities
Africa
Rapidly evolving continent with expanding research potential
Middle East
High‑growth markets offering premium insight opportunities
6. How We Maintain Safety & Accuracy?
Compliance Standards That Build Confidence
Kantar follows rigorous global compliance, data privacy, and ethical research protocols to ensure accuracy, protect respondents, and deliver trustworthy insights every time.
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Quality & Compliance Shield
Built to give clients quick confidence with clear, verified standards.
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Audit‑Ready Assurance
Certified workflows delivering transparent dependable research.
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Data Validation Checklist
Layered checks guarantee accurate trustworthy insights.
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Privacy‑First Security
Advanced protections keep sensitive information secure.
7. How Do We Use Technology?
Tools & Platforms We Work With
We use advanced analytics platforms, AI-enabled tools, and industry-leading research technologies to collect, process, and visualise data with speed, precision, and high reliability.
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Kantar Marketplace Automation
Fast, automated workflows for reliable research delivery.
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AI-Powered Insight Engine
AI that uncovers patterns and insights at massive scale.
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Real-Time Results Dashboard
Live interactive dashboards showing insights as they update.
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Global Benchmark Database
Compare performance with millions of ads and brand scores.
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Automated Sampling & Setup
Smart sampling tools that reduce manual setup time.
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Enterprise API Integrations
Connect research workflows directly into enterprise systems.
8. How We Structure Costs?
Flexible Pricing Options We Offer
Our pricing adapts to your scope—project-based, tracking, or subscription-led—ensuring transparent, scalable, and cost-effective solutions that meet your research needs and budget.
Project Based Pricing
Kantar prices most studies based on the exact project scope.
Tracking & Subscription
Designed for continuous measurement.
Panel & Sample Access
Kantar charges based on target audience complexity and number of completes.
Data & Analytics Licensing
Companies can license Kantar’s proprietary datasets and dashboards.
Custom Consulting & Advanced Analytics
Pricing is based on modelling complexity and expert involvement.
Bundled Research Packages
Combined offerings such as surveys + tracking + dashboards + analyst hours.
Enterprise & Multi-Market Contracts
For large, multinational brands running continuous research.
Share Your Project Needs
Share your research requirements and receive a customised plan with timelines and pricing.
9. Need More Details?
Get in Touch with Kantar Marketplace
Company Headquarters
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Address: Vivo Building, 30 Stamford St, London, SE1 9LQ - United Kingdom
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Phone: +44 (0)207 076 9000
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Website: www.kantar.com
Ready to launch your next research project?
Connect with our team to discuss your goals, timelines, and requirements. We’ll prepare a tailored proposal that fits your business needs and delivers the insights you’re looking for.
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